Visit San Antonio: Tourism Development, March 2021
Expedia Summer Campaign
As we turn on focus to generating demand for the summer, staff is in the process of finalizing details for the Expedia Summer Campaign. The campaign will include digital ads throughout the site and focus on the regional drive market. The digital ads will go to a destination landing page featuring San Antonio hotel offers. More information on how to participate will be shared in the next couple of weeks. Until then, if you have any questions or would like additional information, please contact firstname.lastname@example.org
2021 RGV Virtual Field Trip
Staff created an engaging Virtual Field Trip for students at four school districts in the Rio Grande Valley. The 53-minute program included Texas Essential Knowledge and Skills-aligned content (state standards for what students should know in the classroom) at the Alamo, SeaWorld San Antonio, Mission San Jose, San Antonio Zoo and Six Flags Fiesta Texas. The program included activities for students, programs for teachers and student-related itineraries for parents. Initial results include more than 9,200 pageviews of the dedicated landing page; a reach up to 11,000 students; more than 1.5 million impressions from paid social media; and cross-platform programmatic digital ads, as well as local reach on tv broadcast. If you have any questions or would like more information about this program, please contact email@example.com.
2021 ABA Marketplace
This is the industry’s premier travel business event, at which more than 3,500 tour operators, supplier and exhibitors will meet virtually to kick off a new year of business opportunities. ABA has 800 buyer members that are tour operators and travel planners that package travel product domestically and around the world. Being that our destination conducted more than 32 appointments during last year’s Marketplace, we were eligible to participate in their March Value Add appointment sessions. As a result, we were able to meet and successfully conduct travel meetings to discuss strategies/plans with seven tour operators March 16. All appointments were mature travel-focused, with discussions to include tour trends, current status, health and safety protocols and new product development. These value-add sessions will continue to take place every month until the official kickoff date of the 2021 ABA Marketplace set for June 3. If you have any questions or would like more information about this program, please contact firstname.lastname@example.org.
Coming Promotions and Programs
Staff continues to work on programs and promotions with MasterCard Travel Rewards Mexico, MasterCard Priceless Experiences and MasterCard Travel and Leisure. These programs will have opportunities for partner participation.