Visit San Antonio: Tourism Development, December 2019
Spurs vs Suns Game
Dec. 14, 2019
Tourism Development staff, along with the Marketing and Communications divisions, collaborated in creating a Mexico City promotion around the Spurs vs. Suns game played in Mexico City on Dec. 14.
Visit San Antonio leveraged the opportunity by hosting key airline, travel industry executives and social media influencers at the game as our guests. This opportunity supports our programmed efforts in promoting the concept of visiting San Antonio for sports, concerts and events. In addition to client hosting, the Marketing Department created a series of short destination videos, shown on the exterior of an arena wall, on arena facility monitors and the scoreboard inner perimeter strip. The consumer social media activation was organized for the start of the game with Interjet Airlines, which incorporated San Antonio holiday images on a green screen. During the visit, the staff also conducted sales meetings with three top trade clients and three media interviews with President & CEO Casandra Matej. If you have any question about this event or are interested in participating in our events in Mexico, please reach out to Sal Garza at firstname.lastname@example.org.
National Tour Association Travel Exchange
Dec. 8–12, 2019
Staff attended the National Tour Association in Fort Worth. The NTA is the leading global association of packaged travel for companies and organizations that serve customers traveling to, from and within North America. They have 700 buyer members that are tour operators and travel planners who package travel product domestically and around the world. Their seller members — 500 destinations and 1,100 tour suppliers — represent product in all 50 U.S. states, each Canadian province and more than 40 other countries. Staff attended professional networking events, educational seminars and conducted 30 appointments with tour operators that generated promising leads and new relationships. If you have any questions about NTA Travel exchange, please reach out to Alex Gonzales at email@example.com.