Visit San Antonio: Marketing, October 2020
Let’s Go There Campaign – Holiday Edition
The Marketing team is working on the next round of the “Let’s Go There” campaign. This next phase includes a swap to holiday-centric creative to encourage family travel for the season. The campaign will continue to feature a mix of digital, paid social media, streaming radio, streaming TV and cable.
Click here to see the new digital ad.
Promoting Safety to Our Meeting Planners
An e-blast was deployed to more than 400,000 event professionals nationwide on Oct. 6, promoting the Henry B. González Convention Center’s Global Biorisk Advisory Council (GBAC) STAR facility accreditation and the San Antonio International Airport (SAT) employing the Xenex LightStrike disinfecting robot.
Day of the Dead
The Day of the Dead celebration is coming up. Among many events, KSAT-TV will air a special with a made-for-TV parade on Oct. 30. A TV special will be presented in more than 50 markets in the United States and Mexico. Other celebrations will include:
- Bihl Haus Arts (Nov. 2): Paintings and multiple-themed, devotional altars will transform the gallery into a large-scale Dia de Muertos ofrenda.
- Centro Cultural Aztlan (Nov. 2-16): This is San Antonio’s longest-standing Día de Muertos celebration – dating back to 1977 – with Centro Cultural Aztlan transforming its gallery into a giant art installation filled with unique altars.
- Día de Los Muertos Festival (Oct. 31): For its eighth year, this celebration, also known as Muertos Fest, will be a virtual event.
- Dia de los Muertos Night Run (Oct. 5 – Nov. 5): For its 10th anniversary edition, the 2020 Night Run will be a virtual run. Participants are encouraged to dress up and go on a 5K Run/Walk.
- McNay Art Museum (Oct. 28): The museum’s weekly virtual art museum field trip program, which each week combines three works of art and a universal theme, will focus on skeletons and calaveras for Oct. 28. The McNay’s educators will take participants on a tour and conversation featuring José Guadalupe Posada, Calavera Catrina.
- Muertitos Fest (Nov. 1-30): SAY Sí, a creative youth development organization, curates one of the city’s most comprehensive annual Día de Muertos celebrations.
- Pearl (Nov. 1-2): There will be four virtual altars created by local artists.
- San Antonio Botanical Garden (Oct. 27): The Alamo and the San Antonio Botanical Garden have partnered to offer Bone Appétit, an online Día de los Muertos cooking class led by Katrina Flores, a culinary and wellness programs specialist for the garden. The class will take place Oct. 27 from 6:30-8:30 p.m.
- San Antonio Museum of Art (Oct. 23 and Nov. 1, 3): The museum will present two events offering the chance for in-person and virtual experiences. The first is Physically Distanced Family Flick: “The Book of Life” on Oct. 23.
- Promote Your Events
Make sure consumers know all they can experience in San Antonio. Add your events to VisitSanAntonio.com here. Also, the Submit an Event link now appears at the bottom of every page of VisitSanAntonio.com to make it easier for you. You do not have to be a Visit San Antonio member to add events.