Visit San Antonio: Marketing, December 2019
Millions of Lights. One Magical Place.
The Holiday campaign continues through Dec. 31. As of Dec. 11, there were more than 33,000 visits and more than 52,000 page views of the Holidays landing page on VisitSanAntonio.com. That was more than 50 percent and 73 percent up, respectively, year over year. Messaging is displaying across VisitSanAntonio.com and multiple paid media channels, including digital, social, out-of-home, radio, TV and print, for an estimated 13 million impressions. Geographic targeting is primarily in Texas and the touch states but also in key out-of-state markets and key
Mexico markets. With the combination of HOT and TPID funds, Visit San Antonio was able to triple Holiday marketing efforts. See Holiday creative here. In addition to the overall destination plan, a Holidays co-op is promoting participating partners Natural Bridge Caverns, Go Rio, San Antonio Zoo, Ripley’s Believe It or Not, Majestic & Empire theatres and Marriott hotels. This plan will result in more than 7.7 million additional impressions. To finish out the holiday marketing, a special push was implemented in Salt Lake City, Utah; Austin; Houston; and Dallas to drive attendance to the Valero Alamo Bowl.
TV Exposure in Mexico
In partnership with Brand USA, Visit San Antonio will have a TV campaign in Mexico for the first time. A total of 786 30-second spots will run in target markets Monterrey, Mexico City, Queretaro and Guadalajara this spring.
Meetings Website Soon to Launch
The new Meetings.VisitSanAntonio.com website is being reviewed in preparation for a January launch date. The new website is visually engaging with striking images that showcase the destination and partners. Navigation is built to efficiently direct meeting planners to the information they need, and content has been updated and written to speak to the meeting professional. A major effort in developing the website was the integration of our new CRM, SimpleView, the database for partner information.
Visit San Antonio has launched a concerted marketing effort to reach individuals attending conferences the year prior to their meeting in San Antonio. Funded by TPID, this initiative will reach meeting goers at targeted 2020 conferences such as American Chemical Society, Texas Library Association, International Society for Technology in Education, Cystic Fibrosis Foundation, etc. — all conferences that will take place in San Antonio the next year. Through geo-fencing and device ID tracking, attendees will be re-targeted with San Antonio destination messaging to keep San Antonio top of mind. Once registration is open for a group’s San Antonio conference, it will also receive custom social media messages encouraging registration.
The Visit San Antonio/Atkins Group team has reviewed more than 100 entries for VisitSanAntonio.TV. The team is currently getting further information from potential candidates. If selected, a story idea will be developed into a four-episode show that will air on Visit San Antonio’s new channel, VisitSanAntonio.TV. This new marketing initiative will provide another way for consumers to immerse themselves in the destination.
Spring Co-op Opportunity
Don’t miss out on the opportunity to be part of our spring co-op. This campaign leverages partner contributions and Visit San Antonio’s $50,000 contribution to develop and implement an integrated campaign across multiple channels. The campaign messaging sells the destination and the specific partners participating. Target markets for this effort are Houston, Austin, Dallas/Fort Worth, Corpus Christi and the Rio Grande Valley. If you are interested, contact either KatieKrampitz@visitsanantonio.com or SandySmith@visitsanantonio.com by Jan. 10.
See all 2020 co-op offerings and pricing here.
2020/2021 Visitor’s Guide
The marketing team has kicked off the next version of the Official San Antonio Visitor’s Guide for publication May 2020. If you are interested in advertising in this guide, please contact David Dunham at our publishing partner Texas Monthly, at firstname.lastname@example.org.
Promote Your Events
Make sure consumers know all they can experience in San Antonio. Add your events to VisitSanAntonio.com here. Also, the Submit an Event link now appears at the bottom of every page of VisitSanAntonio.com to make it easier for you. You do not have to be a Visit San Antonio member to add events.