Visit San Antonio: Marketing, April 2022
A Strong Kick Off to Spring with Social Media
March was a great month for Visit San Antonio’s social channels. We had solid growth on all outlets with Instagram showing the greatest surge at a 29% increase in followers over February’s count. Visit San Antonio channels also saw a rise in engagements on all channels – nearly double the amount of engagements that transpired in February. Visit San Antonio also leads in audience growth, post volume, overall engagements and engagements per post against our competitors in Austin, Dallas, and Houston.
Increase in growth was not limited to just our American channels. Our Mexican regional social channels saw an increase in growth in engagement on both Facebook and Instagram. We have restarted our Canadian regional channels and look forward to sharing insights on these outlets in the near future.
On the River Walk social front, March was a fantastic month as well. River Walk social channels experienced a 114% jump in audience and an increase in 110% in engagements on all channels over February. Additionally, social coverage over the St. Patrick’s events on the River Walk spurred an increase in Instagram Story saves.
VisitSanAntonio.com continues to prove to be an invaluable tool for reaching visitors. In March, we surpassed 440,000 web sessions and more than 883,102 pageviews with almost 85% of our website traffic being new users over returning visitors. Overall, Visit San Antonio surpassed 4.3 million online engagements (OLE) in March and we are currently up 6% over our YTD projections. We look forward to continued strong numbers as we head into the summer months.
The life cycle of the current Official Visitor’s Guide is coming to a close as we move from spring to summer efforts. At the end of March, we had reached more than 80,000 reads with an average read time of almost five minutes. We are excited to launch the brand-new official visitor’s guide for the 2022-2023 season at the end of May and look forward to sharing brand new insights and information on our beautiful city with new and returning tourists.
The reasons to visit San Antonio this spring are endless. For an exceptional culinary experience, be sure to attend Drift & Dine on the River Walk. Purchase tickets for a select night, May 3-5, and enjoy an evening with great food and great company as the unique sights and sounds of the River Walk set a remarkable ambiance for your dining experience. Tickets are on sale now.
For even more events, head over to our Visit San Antonio Event Calendar.
Submit Your Events – Now with Updated Event Submission Guidelines
In order to better serve our target audience of San Antonio visitors and to preserve the integrity of our Visit San Antonio Event Calendar, new event submission guidelines are now in place. If you have an event that follows these guidelines and appeals to visitors of the Alamo City, submit your event today for placement on the Visit San Antonio Event Calendar. Event submissions from both Visit San Antonio members and non-members alike are welcome. For questions regarding the Visit San Antonio Event Calendar and event submission process, please email firstname.lastname@example.org.
New Campaign Coming Soon!
The Visit San Antonio team is incredibly excited to unveil a brand-new marketing campaign in mid-May. This campaign embodies the spirit of San Antonio and brings the one-of-a-kind, unique attributes of the Alamo City to life. We cannot wait to share it with everyone and see the life it takes on throughout the city.
everyone and see the life it takes on throughout the city.