How do we increase repeat visitation? By making sure every visitor has a positive connection in our city. By earning a CTA, your team can:
Already an Ambassador?
Become a CTA
Getting Certified
Renew Your Certification
News for CTAs
CTA of the Year
Ambassador Program
Becoming a Certified Tourism Ambassador™ enables you to become an expert in something you already love – San Antonio! Not only will you learn more about the city and the multibillion-dollar industry you are part of, but you will also:
To become a CTA you’ll need to attend and pass a class. It takes about four-five hours including prep work. You’ll also need to renew your certification annually; see how to renew here.
Group Sessions are available for 20 or more. Download the Host a Class form for more information. CTA Investment CTA classes require one-time non-refundable, non-transferable application fees of $40 per person for public classes; $25 per person for groups of 20 or more on site at your facility. Annual renewals are $25.
Renewing your CTA every year involves earning at least 50 points by doing a mix of five things (most of which you are probably doing already):
Renewal fee is $25. Don’t let it lapse!
Join our Facebook group to celebrate San Antonio, share information and network.
Nominate a Certified Tourism Ambassador ™ who does it all – exceeds customer expectations, knows our city like the outline of the Alamo, and represents all of us in tourism with pride. Nomination deadline is DATE and may be submitted by a fellow CTA, a manager or supervisor, or even the individual themselves!